Ok, this week’s post is about yet another Google product – Webmaster Tools. Sick of Google yet?
Yeah but this one is really important for anyone who wants to check the health of their website from a Google search perspective.
One of the big problems I see with small business websites is that no one ever invests the time in monitoring and managing the site. They are too busy tending to other sides of their business. Fair enough too. A website, while important is not the core of the business.
However, a website is like a garden. You can’t just neglect it and expect it to look after itself; it needs attention.
I have previously written about Google Analytics. Google Webmaster Tools is a companion to Google Analytics. The functionality it has when it comes to websites is invaluable.
There are several features that are essential for any site owner.
The first one that is very handy is URL errors – internal link errors. I would recommend checking this out at least once a week. It’s surprising how easily things like page links are missed when you perform changes to your site. This tool picks up stuff like this.
Of even more importance is the ability to see what websites are linking to your site. If you read my previous post on search engine optimisation you will know that having other sites linking to your site is important to increase your search rankings.
But.. the most important of all in my view is…
The ability to see where you stand in the search rankings for each of the search queries for you site. It tells you the approximate position in the search rankings and also the change in rankings that you have recently achieved.
Yes, this tool actually allows you to see the results of the work you put in to search engine optimisation!! How good is that? As with anything you do, to be able to measure results is essential.
So there you have it. A few of the key reasons why it is worth having a look at Webmaster tools for your website. There are a lot more tools that come included but the ones described are, to me, the most important.
And of course, if you feel that you could do with webmaster tools and Google analytics, get in touch. I can help you.